Media Reporting

If you’re seeing this message it means your WorkFlow is incomplete. Please contact your account manager at 877-292-8528 for a review of our reporting services and to set up a demonstration of how this module can help you manage your media relations.

What is Media Reporting?

Once you’ve reviewed and organized your projects – in the Media Content module — decide on your PR goals and then choose how and when you want to report on results. With Automated Reporting. With automated Reporting:

  • Create executive summaries or detailed reports.

  • Analyze your coverage and projects by a variety of automated metrics, including, but not limited to — articles over time, articles by media type, automated prominence, share of voice, and sentiment (tone).

  • View dynamic, full-color charts and graphics.

  • Customize Reporting distribution

And when automated Reporting isn’t enough, upgrade to include Custom Measurement to your analysis WorkFlow. Tailor your PR measurement program to fit your specific business objectives and get back to doing what you do best — making headlines. Human-analysts help you highlight your contributions to strategic goals and assist in planning highly effective PR campaigns using quantitative and qualitative metrics.